Q Linda Hartman, a vice President of the US based carrier service, was sent to open an office in Madrid. The company had recently expanded its overnight delivery services to several other countries in Europe, and these operations were doing very well. The company’s “bread and butter” service was overnight delivery anywhere in Europe, provided that the package was in the pick-up box by 5 o’clock in the afternoon. Even though Linda and her husband, John, we’re getting along well in Spain, she could not understand why the Spanish people were not responding more favorably to the company’s services. Why was the overnight delivery system not catching on in Spain?
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